Whether one has a small service firm or a large one a brochure is a necessity for all. A brochure gives out a great idea to any user about all the services and more importantly also gives out all the details about terms and conditions. Brochures not only save a lot of time on the provider’s behalf, but also establish a brand market. The modern day brochure is actually in the form of a website but naturally it can’t be as lengthy. Yet it must give out the details properly and here’s why keeping in mind a few things while designing a brochure website is very important.
1. Identifying the business or service: The first and foremost step is to identify the services offered and the nature of the business. As a school doesn’t provide the same services that a real estate agent does. Thus both parties would have entirely different websites. A school should have primary focus on the infrastructure, admission protocols, vacancies etc. while a real estate agent would indicate terms and conditions of property sale or purchase, opportunities available in markets etc. The highlighted services then should be given importance accordingly, like for a website of an online travelling agency the places offered for travel and leisure along with the pricing should be highlighted more importantly as compared to the vacancies in the firm. Because then the details of the travel opportunities would be the first thing that the customers would see.
2. Defining the type of website: Whether to give out all information relative to the service or only specific information on the website, this is the choice of the service provider. Accordingly the developer would design a website. Thus there are multiple types of websites to consider. When one wants to only give a little idea about the service and simultaneously provide contact details to the customer on their website, a single page website is ideal. This would help in not only making the website less complex and confusing and also ensuring that the interested customer directly contacts you and knows about other details. Similarly if your aim to give out all relevant information a website designed accordingly for a marketing booklet is ideal. All the details can be posted in relevant pages and modules and thereby provide a 24×7 online guide for the user regarding the service.
3. Knowing the possible advantages: Modern websites would have multiple features and thus brochure based websites can also incorporate the same. From social media buttons and links to 3D’esque websites, one can add all such features to their webpage to not only make it look more attractive but to also give the user a great experience. The social media buttons would also help in establishing a better brand conscience as users of the website can then easily recommend it to anyone else they seem to know. Similarly a 3D’esque website would indicate a more attractive packaging to the brochure thereby evoking more interest from the user.
Thus services must look at these basic few things at first to develop a digital brochure that fulfils the purpose in every way.